The name of Google’s new search algorithm is called “Hummingbird”. Derived from being “precise and fast”, it’s been the biggest change in Google’s search algorithm since the Caffeine updat e in 2010.
There were also some major changes before like Penguin and Panda, but what sets Hummingbird apart from them is that two previous ones were just changes done to some parts of the old algorithm, while Hummingbird is an entire replacement of the old one.
One of the new search activities Google features is “Conversational Search”, which is meant for smart phone users who may find having conversations more convenient when doing research.
For example, you could ask, “What’s the nearest taco store from my home?” The traditional search engine will most probably focus on finding matches for your keywords like “taco” or “store”, and then lead you to a website owned by a restaurant that sells tacos but may not be necessarily close to your home.
Hummingbird makes Google almost human with the way it responds to queries. Instead of looking at keywords, Hummingbird makes Google look deeper and focus on the whole statement or question.
In relation to the example above, the new update helps the search engine understand that you’re looking for a physical store near your area of residence that sells tacos, provided that you use the Google domain based in your country.
In a nutshell, Google responds to whole statements and questions in a way similar to how a human being would by looking at the query as a whole, and not segmenting its keywords. This then makes the results to match the query better since it looks for concepts, not words.