New SEO Question

What is LSO, LSI, LSA and the difference between them?

Back in the beginning of 2011 I asked the same question on LinkedIn, but I was to early, nobody was interested, or my peace off content is crappy? Hopefully this is a better place to discuss or get the right comments positive or negative to get LSO in a much more clear view.

For LSO, LSI and LSA I have read and studied all kinds of info, but I also often encountered contradictions for SEO, so I wonder if you agree with the story below? Comments, additions, etc… are welcome.

LSO, LSI and LSA
The terms LSO, LSI and LSA concern a semantic calculation used by Search Engines and which can be used in #SEO keyword research, noting that keywords phrases are also possible.

LSO: Latent Semantic Optimization
LSO is the mapping of common keywords related to a target using a known issue / article and the subsequent (SEO) content #optimization. By using the related keywords, the search position can be affected. It is also important that the related keywords are used as early as possible in the content and that they be placed as close as possible to be most successful.
The Search Engines are becoming smarter and the expectation is that LSO in the near future is becoming increasingly important within the SEO! Think of it that I did write this begin 2011

LSI: Latent Semantic Indexation
On the basis of what is already known within the search index data, the Search Engine decides which kind of subject matters and is related to the origin subject. As in “car” the “hook” is related and related to “hook” will be the “trailer” or even more.
If the result of LSI is used in LSO, a sentence or content with the words “car”, “hook” and “trailer” will get a higher quality and is richer in content instead of a sentence or content with just the words “car” and “trailer”.

It is also true that apart of relationships also synonyms can be defined by the Search Engines and synonyms can be used within LSO.
Determine synonyms by searching for “~home”, for example:https://www.google.com/search?pws=0&q=%7Ehome&lr= , synonyms which found are called “houses” and “broker”.

LSA: Latent Semantic Analysis
Search Engines have access to large amounts of indexed websites, also called ‘data’.
LSA stands for:
- Analyzing data to get relevant terms which are then to be determined to get a possible relevance on a keyword. Each keyword found, will get a certain degree of weight, the greater the weight, the more important the relevant keyword is.

LSA is very similar to LSI, but focuses on the extra weight of a keyword.

If the weight of relevance is determined, a search engine can offer the most related relevant keywords as a search service (Google Instant, Google related searches). But if these most predominant relevant keywords are also used in the content, than you can influence a better position within search results with LSO

SEO Friendly Website
 

On Page Search Engine Optimization



Search Engine Optimization (SEO) has become a fine science. Tweaking, changing, and measuring is all part of the ongoing optimization process. SEO truly is a process that requires constant monitoring and attention. In order for a website to perform well, its managers and webmasters must adapt their SEO techniques as the search engine algorithms change.
Use the following “on-page” optimization techniques to improve your website’s search engine ranking…
1. Keywords In Domain Names
Include important keywords in webpage domain names and sub-domain names, which can improve the page ranking for those specific keywords or phrases.
2. Keywords In Meta Tags
Including keywords in the Title and Description Meta Tags for the webpage will also help search engine ranking for that specific keyword or phrase.
3. Keywords In Headers On Page
Including keywords in the H1 and H2 Header tags, and using “bold” to emphasize words deemed important, will also assist search optimization.
4. Quality Of Content
Generating quality content that uses keywords “naturally” in the text will help search engines contextualize your website.
5. Quantity Of Content
The content on a webpage must be a reasonable length. It is recommended that articles contain 400-600 words, and standard text on a webpage should contain a minimum of 250 words.
6. Page Displayed Using HTML
The webpage should use HTML to display the website’s content. This will insure that the webpages are easily spidered by the search engines. Avoid using complex scripting or frames, as those features will inhibit the search engine spider’s ability to follow links and will limit your SEO benefit.
7. Themed
The content of a website, and the pages within the website, should all be related.
8. No Broken Links
Broken links tell search engines that a website is not current or well-maintained, so be sure to keep your links up-to-date and valid. Remove any links that no longer function properly.
9. Outgoing Links To Good Neighborhoods
Be sure that any outgoing links to external sources are linking only to reputable websites.
10. Domain Extension
When registering a domain name, try to stick with the standard conventions. For example, .com, .edu, .org, and .net are the most desirable. If you are targeting a specific region, regional domains can also be helpful in local searches.
11. Age Of Domain
The domain age can influence its “trustworthiness”, and older domains typically gain more favor with search engines.
12. Navigation
The website’s navigation can also impact search ranking. Create sub-directories or folders that contain related groupings of pages. This is common with directory structures, and is an architecture that search engines are familiar with and tend to favor.
13. Image ALT Tags
Use keywords in the ALT tag attribute to describe the purpose of any image or graphic located on a webpage.
All “On-Page” optimization factors are under the control of the webmaster. “Off-Page” optimization, on the other hand, is not nearly as easy to control. Read “Optimizing Optimization, Part 2: Off-Page Optimization” for additional details regarding off-page SEO techniques.

 

Design an SEO Friendly Website



The friendly design of Web site of SEO claims sufficient planning and the expertise. A complete arrangement of the method of optimization of Search Engine is a need and the points which make a difference must be applied strategically. It is a mixed process of the directives and first hand ideas. This field in evolution is regularly enriched with new tools and techniques.
The majority of big part of the process are search for key word. More one professional will concentrate on this that the better results will come ahead. The search for key word can be made with the tools proven such as the traquor of mot. the key words must be placed strategically in the URL, the titles, the files and the names of file and in the body text with a preferable density from 3% to 7%. Some search engines can penalize the contents due to the blind use of the key words in them. Key words should also be put in the anchored text containing of the bonds hypertexts.
There are some aspects concerning the use of the flash, the sights etc which need suitable discussion. Both should mainly be prevented other than special cases. The problem with the flash is that when the creeping of spiders of Search Engine the Web site the instantaneous files are neglected causing the following loss of contents. With where the flash cannot be distributed, a bond should be provided to look at the contents in the flash. But the bond should not be put in the page of index of the Web site.

 

SEO Interview Qestion and Answer

Q: What is Search Engines?

Ans: Search Engines are very critical key element useful to find out specific and relevant information through huge extent of World Wide Web. Some major commonly used search engine:
• Google
• Yahoo
• Bing

Q: Tell me something about Google.

Ans: Google is the world’s largest and renowned search engine incorporating about 66.8% of market share. It was introduced in 1998 by students of Stanford University students Sergey Brin and Larry Page. The unique algorithmic ranking system is considered as its key of success. Apart of Google Mail services there are various worthy and useful tools are being offered absolutely free which include Blogger, Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools, Adword, Analytics and many more.

Q: Define SEO?

Ans: SEO is the abbreviated form of “Search Engine Optimization”. It is the set of process in account of which a website or web page is being constructed or optimized that helps them to enhance their appearance or visibility at top in SERPs (Search Engine Result Pages).
Q: Explain distinct types of SEO practice?
Ans: Primarily two types of SEO are being sporting in practice – Off-Page SEO and On-Page SEO.
Off-Page SEO is the method of earning backlinks from other websites in order to enhance the ranking of the site. This method include various method of SEO including Blog posting, forum, article submission, Press release submission, classified and miscellaneous.
On-Page SEO is the process of optimizing a website which includes on-site work such as writing content, title, description, Alt tag, Meta tags as well as ensuring web-page’s code and design which can be indexed and crawled by search engines properly.

Q: What are the different techniques used in Offpage SEO?

Ans: There are lots of techniques used in Offpage SEO work. Major Techniques are:
• Directory Submission
• Social Bookmarking
• Blog Post
• Article Post
• Press Release Submission
• Forum Posting
• Yahoo Answer
• Blog Comment
• Deep link Directory Submission
• Regional Directory Submission and all that.

Q: Define blog, article & press release?

Ans: A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.

The articles are concerned with specific topic or event and are highly oriented towards an opinion instead of information. An article is supposed to be more oriented towards showing up opinions, views and idea. Generally, it is written by a third party or expert of any specific field.

Press Release is related with a specific action or event which can be republished by distinct medium of mass-media including other websites. It should be simple, short and professional. It conveys a clear message or information.
Q: What are Meta Tags?

Ans: HTML meta tags are usually referred as tags of page data which sits between opening and closing head tags of a document’s HTML code. Actually these are hidden keywords who sits in the code. These are invisible to visitors but are visible and readable by Search Engines.
Example:

Not considered as Meta Tag, even required anyway

Q: Difference between keyword & keyword phrase?

Ans: The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.

Q: What do you know about Black Hat SEO?

Ans: In order to attain High Ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories.
The method which are implemented and acceptable according to search engine guidelines are White Hat SEO, on the other hand, the method which are less acceptable or instructed to avoid in search engine guidelines are “Black Hat SEO”.

Q: Can you tell me some Black Hat SEO techniques?

Ans: Some Black Hat SEO techniques are:
• Keyword Stuffing
• Cloaking
• Doorway Pages or Gateway Pages
• Link Farming
• Hidden Text, etc.

Q: What is spider?

Ans: Spider also called as bot, crawler or robot is a set of computer program that browses World Wide Web in methodical and orderly fashion as well automatically scan the web-page and website for updated content and download a copy to its data center to index.
Q: Name the bots (spider) of major search engine?

Ans: The name of bots/spider of Google search engine isGoogleBot, Yahoo Slurp for Yahoo search and BingBot for Bing search engine.

Q: Can you differentiate ‘nofollow’ and ‘dofollow’?

Ans: Nofollow link is exactly vice-versa of dofollow link. These are non-crawling link which are not passed by search engines bot and hence can’t be cached or indexed. It is obvious when we wish to prevent a link from crawling and indexing.
Dofollow link is a kind of hyperlink which says all search engines crawlers to pass through which also put an impact over page rank. When we opt to employ or attempt to achieve a dofollow link then it is counted by search engines and sits in the eye of Google, Bing, MSN, Yahoo etc. as a backlink for your website and enhances your site ranking.

Q: Define Page Rank.

Ans: PageRank is a set of algorithm for link analysis named after Larry Page and employed by Google search engine towards defining a numerical value from 1 to 10 to each component of hyperlinked documents like world wide web. The value accepts only round figure that means decimal are not allowed. Page rank is calculated by theirinbound links.

Q: Establish a difference between PR & SERP.

Ans: PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.
SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.
Q: What is Cache?

Ans: Cache is the process performed by search engine crawler at a regular interval of time. It used to scan and take snapshot of each page over world wide web as well as store as a backup copy. Almost every search engine result page incorporates a cached link for every site. However, clicking over cached link show you the last Google cached version of that specific page rather than of current version. Also, you can directly prefix “cache:https://www.dailyseoupdatenews.blogspot.in ” with desired URL to view it cached version.

Q: Define Alt tag?

Ans: The alt attribute also called as alt tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of alt tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it such as in case of slow connection and an error occurred in the src attribute.
For example, the HTML for this image will appear something like this:
<img alt=”you can define alt tag just below the input box of image title while uploading or editing a image.” src=”https://www.webgranth.com/wp-content/uploads/2012/07/Alt tag.jpg”

Q: What do you know about Adsense?

Ans: Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of website and audience. These advertisement are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.

Q: Can you define Adword?

Ans: Adword is referred as the main advertising product of Google which is useful to make appear your ads on Google and its partner websites including Google Search. This Google’s product offer PPC (Pay Per Click) advertising which is a primary module and incorporate a sub module CPC (Cost Per Click) where we bid that rate that will be charged only when the users click your advertisement. One another sub module is CPM (Cost Per Thousand Impression) advertising where advertiser pay for a thousand impression on flat rate to publisher. In addition it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering as well as offer to choose particular sites with geographical area to show your ads.

Q: What is PPC?

Ans: PPC is the abbreviated form of Pay Per Click and is a advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impression) through bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over their advert.

Q: What are the aspects in SEO?

Ans: The main aspect in SEO are divided in two class: SEO On-Page and SEO Off-Page.
SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.

SEO Off-Page aspect are Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.

Q: What do you know about RSS?

Ans: RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporate summarized text including metadata i.e. authorship and publishing dates etc.
However, RSS feeds make the publishers flexible by syndicating the content automatically. There is a standardized file format XML that lets the information to be published once which can be visible to several distinct programs. Also, this make readers more ease to get updates timely by allowing them to subscribe from their favorite sites.

Q: How would you define Alexa?

Ans: Alexa is a California based subsidiary company ofAmazon.com which is widely known for its website and toolbar. This Alexa toolbar congregate browsing behavior data and send it to website, where the data is analyzed and stored and create report for company’s web traffic. Also, Alexa provides data concerned to traffic, global ranking and other additional information for a websites.

Q: How can you achieve Google Page Rank?

Ans: Generally, Google Page Rank is based on inbound links, therefore, more backlinks you congregate more your page rank will be. Also, it is influenced by rank of page which is linked to you. One other thing to consider is that older your website will be, it will be more favorable and trusted to Google. Google reward those websites who incorporates lots of pages, tons of incoming link and also healthy quantity of internal links to another pages within the site. In respect of SEO projects, relatively it is not so significant but delivers a picture about work to perform towards earning inbound links.

Q: Why the Title Tag in Website is valuable?

Ans: In our SEO efforts Title Tags are very earnest. It is highly recommended to include a Unique Title that exactly says about the contents sits in that page. It is valuable because this is thing which appears in the search engine result section and tells the user & search engine, what is about this page.

Q: What is Site Map and distinguish between HTML sitemap and XML sitemap?
Ans: A sitemap incorporates list of web-pages which is accessible to users or crawlers. It might be a document in any form employed as a tool for planning either a web page or web design that enables them to appear on a website as well as typically placed in a hierarchical style. This helps search engine bots and users to find out the pages on a website. The site map renders our website more search engine friendly as well enhances the probability for frequent indexing.

HTML sitemap can be incorporated directly in a web page for user’s flexibility and can be implemented through proper design. On the other hand, XML sitemap is useful only for search engine crawlers or spiders and doesn’t visible to users. It sits in the root of website.
such as: https://www.webgranth.com/sitemap.xml

Q: What’s the significance of Robots.txt file in a website?

Ans: Robots.txt file is considered as a convention useful to prevent cooperating web robots and web crawlers from accessing all or part of a website or its content for which we don’t want to be crawled and indexed but publicly viewable. It is also employed by search engines to archive and categorize website and to generate a rule of no follow regarding some particular areas of our websites.

Q: How Keywords are implemented for optimization?

Ans: The best way to opt and implement keywords is to designate those keywords which are popular, relevant to our content, comprises high search volume and effective. Stuffing and over employment of keywords must be avoided. In order to get best result and effect, our pages shouldn’t contain keyword density more than 3-4%. Including keywords into title and description is highly recommended.

Q: What is cloaking?

Ans: Cloaking is a technique which is used in Black Hat SEOthat enables to create two distinct pages where the page content being presented to search engine spider is different from that which is being presented to user’s browser. These techniques does not come under the guidelines of search engines.

Q: Do you know about Blog Flipping?

Ans: Blog Flipping is the practice to sale a blog when it becomes famous and popular as well as driving healthy amount of traffic.

Q: What you opined about HTML either it is Case Sensitive or Case Insensitive?

Ans: HTML is case Insensitive. It doesn’t matter and deliver identical result either you write in Upper Case or Lower Case.

Under what circumstances you would intend to eliminate pages from search engines through robots.txt vs. Meta robots tag?

Ans: Generally, I would continue to employ robots.txt in order to make search engine indexing a directory on a website. This might be often a directory that is concerned with admin function or incorporate contents only in form of script or image gallery. Generally, robots.txt is employed to prevent a directory and its sub-folders and files to crawl by search engine bot as well as Meta robots tag for a specific web page.

Q: What things are significant in organically ranking a website?
Ans: Basically there are various things that is being employed for organically ranking a website which can be classified in 3 distinct categories:

• Website content: It must be quality and unique content as well as most be well optimized and well structured.

• Website structure: This include TAGS, clear navigation, ensuring usability, validation of HTML errors and miscellaneous.
•
• Back-links: You can create a link for any where but prior to this it is obvious to ensure for relevant site and healthy link.Q: What steps would you follow to optimize a website?

Ans: These are following steps to be followed while optimizing a website:
• First of all we will interview webmaster or website owner to congregate relevant information, goals and website’s purpose.
• Performing keyword analysis and find out the best search volume keywords that should be incorporated into the website as well as individual pages of the website.
• Analyzing the content of website in order to ensure usage of content relevant keywords and phrases. This comprises titles, “alt” attributes and META tags (Meta Title, Meta description & Meta Keyword).
• Target & implementing keywords as H1, H2 & so on relevant to the site and its content.
• Analyzing website navigation.
• Ensuring the robots.txt file and sitemap existence as well as check their efficiency.
• If required, making recommendations for modifications in website as well as its each and every page and so on…..

Q: What is considered as more significant – Creating great content or building backlinks?
Ans: Both are obvious. Creating quality content is considered as the first element responsible for ranking as well as building backlinks is useful to build authority to a site as well as coined as a metric for ranking well.

Q: What will be your step when the company website you are working with wish to migrate its all content to a new domain?

Ans: First of all I would update the previous website with permanent redirect to new page for each and every page. Later eradicate previous content from search engines in context of avoiding duplicate content issues.

Q: What’s your opinion about link buying?

Ans: Generally I avoid this practice. Though other means of paid marketing are also available. The process of link buying is don’t liked by search engines. It doesn’t comes under the guidelines of search engine.

Q: Can you establish a difference between SEM and SEO?
Ans: SEO is a set of processes to get our website or pages appear in search engine result page. On the other hand SEM is search engine marketing being used in practice to purchase advertising space in search engine page result.

Q: What strategies would you implement for backlinks?

Ans: I would request for backlinks to competitors relevant website as well as provide reciprocal link if required. In addition, I would attempt to submit press release, article submission, blog submission and other aspects of off-page SEO to most relevant and quality sites.
Q: What do you think about social media in SEO strategy?

Ans: Social networking websites are considered as social media which is very effective and robust for viral marketing. Viral marketing has been proved as very powerful resource, in the case if our content is unique, attractive and appealing. Some media Site:
• Facebook
• Twitter
• Linkedin
• Myspace
• Digg
• Youtube
• Myspace, etc.

Q: In order to prevent penalty, what things you shouldn’t perform to increase ranking?

Ans: I would discard links from those websites which is supposed to act as link farm as well as poor quality sites which have low page rank. Ensure that our site must contain unique and quality content without keyword stuffing. Also, I used to avoid any practices of ‘spam’ which include certain affiliate advertising websites, unsolicited e-mail campaigns etc.

Q: What mistakes you should avoid while optimizing the website?

Ans: The main mistakes that should be avoided are filling keywords in Web-Page, employing identical anchor text for link building, keyword stuffing, getting low quality backlinks etc.

Q: Define and Differentiate Webmaster Tool & Analytics Tool?

Ans: Webmaster Tool is a free service catered by Google which provide us a complete report for indexed data, crawling errors, backlinks information, search queries, website malware errors, CTR and submitting XML sitemap. Basically, it acts as a mediator between website and server provide complete overview of data, issues and other queries.

Google Analytics is a free web analysis tool first rolled out in late 2005 but generally it become available for users in August 2006. This tool acts between website & internet browser/users and offers complete overview of visitors statistics which exactly says about general website activities like page views, site visits, bounce rates, average time spent on site or pages, sources of traffic, location etc. It is also obvious for tracking Adword queries.

Q: How can you enhance the crawling frequency by search engines for your website?

Ans: Including new, original, unique and quality content on our website more frequently enables search engines to crawl more frequently.

Q: What do you know about Keyword stemming?

Ans: It is the practice to find out root word from search query. For instance, a keyword like “playful” will be split to the word “play” by stemming algorithm that turns it possible. Thus, the search result appear on the screen will contain the word “play” in it.

Q: What do you know about LSI?

Ans: LSI is the abbreviated form of Latent Semantic Indexing. It has been emerged as a technique of fetching data via establishing a communication among words as well as employing synonyms in the midst of retrieving the data from the index.

Q: Can you tell me about Frames in HTML?
Ans: Frames in HTML are obvious as they used to discriminate the page content into distinct fragments. Search engines treat these frames as absolutely different pages as well as frames also put an negative impact over SEO. Therefore, we should avoid the practice of using Frames and implement basic HTML instead.

Q: How can you know about your SEO campaign whether it is working or not?
Ans: First of all I would attempt to make a search on all search engines employing relevant keywords and keyphrases, I am optimizing for. The analysis of result will say whether the methods of optimization have gain results or lost. I would analyze the report regularly as search engine make update and index. I would attempt to another aspect of website statistics which says about origin of traffic.

Q: What is the meaning of competitive analysis?
Ans: Competitive analysis, as its name suggested it is establishment of a comparison of data between the website I am optimizing and that website who rank highly in search results. It will be a great source of idea.

Q: After implementing distinct SEO methods for a site, if you haven’t got any improvements. What would be your next step?

Ans: I would make troubleshooting for the issues. Firstly, I would designate whether it is a new project. Again I will analyze relevant keywords and phrase for the site I am optimizing for as well as took an insight study of competitive analysis. If the website and pages has been index and appears in the first 10 pages of search engine result page but not in the top three, I would go for some transformation to on page text, page titles and page descriptions. But in the case if website has not been indexed still or dropped from index, might be it comprises some big issues and total re-submission and re-work might be required.
However, I opined here that this post will be highly beneficial for who are stepping towards marshaling their career as SEO professional especially for those who are still freshers. Moreover, in this post I have also listed some useful SEO interview questionfor experienced professionals that will definitely help them to grab their dream job and offer a great opportunity to add sparkles in their career.

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Social Media Optimization is the leveraging of social networking sites to promote your content. By joining sites such as Twitter, Facebook, LinkedIn, Pinterest and Google+, you have access to an online community of people interested in your niche, who are open to what you have to offer. This substantially increases the size of your audience (while maintaining relevance) and potential target market.
Based on its name, social media marketing is the process of promoting a website through various social networks like Facebook, Twitter, Google+, LinkedIn, Pinterest and more.
Divided into two categories, on-site and off-site optimization, SEO is a long-term strategy whose goal is visibility, popularity, relevance, authority and from these, increased conversions.

A pay-per-click campaign is an advertising model used to direct traffic to websites, where advertisers pay the publisher (a search engine or website) when the ad is clicked. A PPC campaign can give your website an initial boost of visibility while the groundwork is laid for a comprehensive, long-term SEO strategy.
Defining Internet Marketing
Also called online marketing, it is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media.
It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of customer engagement cycle.
Email Marketing:
From the name itself, this is a marketing process that involves reaching out to your customers via email.
Sms Marketing:

In short SMS marketing is done using a mobile device to transfer marketing communication to interested consumers. It's an area that is gaining a great deal of interest by businesses both small and large

1. What is a directory in SEO and its work?

Ans: – A directory is eventually a website which looks just like search engine but is organized as a series of sections under which appropriate sites are filed. The content of a directory is vetted by human editors before becoming a part of the directory. Directory is used for back link.
Most Popular form of Link Building Technique for High Quality Back Links & Strong Online Presence.

2. Difference between general bookmarking and social bookmarking?

Ans: – General bookmarking is used for cache and back link while social bookmarking is used for both Cache, back link and long time read e.g. dig, StumbleUpon.com, Reddit.com, and del.icio.us.

Link Building Service designed to create Strong Back Links from social bookmarking sites leading to Strong Web Presence and Improved Search Engine Ranking.

3. What is article submission?

Ans: – Article submission is one of the most popular and one of the oldest link building methods known to the SEO industry. Everyday thousands of articles are being submitted to these article directories by webmasters and SEO professionals to boost the back links of the website under question.

Content based Article Submissions for Quality Back Links & Improving your Search Engine Ranking.
4. What is a search engine submission?

Ans: – If your site has not been listed on all the major search engines, then you should have them submitted to all the major search engines. Remember, a submission doesn't ensure a listing and a listing doesn't ensure a good ranking. But in order to get listed it is important to submit your site to a search engine. E.g. Google, Yahoo and MSN.

Draw Attention of several Search Engines on World Wide Web to Increase your site's Visibility.
5. What are press release and its benefit?

Ans: – If You Want One of the Best Link Building Services Around then Let Us Ensure That Your Website is Reviewed on High Ranking, and Established Blogs. Included in This Offer is Custom Written Relevant and Original Content, Which is tailored to Your Niche to give you long lasting Back links.
Useful for acquiring quality back links and improving your Search Engine Ranking by Content Based Optimization & Distribution.
• Boosts your site's Ranking in Search Engines.
• Helps gain increased online visibility for your website.
• Increases high quality back links to your website.
• Increases your product sales.
• Helps to get your pages crawled easily by major search engines.
• Ultimately, a press release will increase your link popularity, online visibility and sales!
6. What is a classified?
Ans: – Classified ads are the best way of advertising and also increase website traffic and online business. Your classified ad includes complete information about your business and your contact details. Classified submission is an effective way to create back links as we do submission to only active directories.
7. What Is Latent Semantic Indexing?
Ans: – Latent Semantic Indexing (LSI) is a system used by Google and other major search engines. The contents of a webpage are crawled by a search engine and the most common words and phrases are collated and identified as the keywords for the page. LSI looks for synonyms related to the title of your page. For example, if the title of your page was “Classic Cars”, the search engine would expect to find words relating to that subject in the content of the page as well, i.e. “collectors”, “automobile”, “Bentley”, “Austin” and “car auctions”.

7. who is search engine guru
8. who is the editor of searchengineland.com

Ans: – Danny Sullivan.

9. What is landing page?

Ans: – it’s the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site.

10. Type of Search Engine?
Ans:- Five type of search engine
1. Crawler based search engine -: Crawler-based search engines use automated software programs to survey and categories web pages. The programs used by the search engines to access your web pages are called ‘spiders’, ‘crawlers’, ‘robots’ or ‘bots’. Google (www.google.com)Ask (www.ask.com)

2. Directory based search engine -: A ‘directory’ uses human editors who decide what category the site belongs to; they place websites within specific categories in the ‘directories’ database. The human editors comprehensively check the website and rank it, based on the information they find, using a pre-defined set of rules.

Open Directory (www.dmoz.org)
3. Hybrid search engine: – Hybrid search engines use a combination of both crawler-based results and directory results. More and more search engines these days are moving to a hybrid-based model. Examples of hybrid search engines are:
Yahoo (www.yahoo.com) Google (www.google.com)
4. Met tag search engine :- Meta search engines take the results from all the other search engines results, and combine them into one large listing. Examples of Meta search engines include:
Metacrawler(www.metacrawler.com)Dogpile(www.dogpile.com)
5. Specialty search engine: – Specialty search engines have been developed to cater for the demands of niche areas. There are many specialty search engines, including:
Yahoo Shopping (www.shopping.yahoo.com)

10. Google Ad Words is Google's main advertising product and main source of revenue. Google's total advertising revenues were USD$43 billion in 2012. Ad Words offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The Ad Words program includes local, national, and international distribution. Google's text advertisements are short, consisting of one headline of 25 characters and two additional text lines of 35 characters each. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

1. What is topic modeling? – Topic Modeling is a technique used by search engines to clearly analyses and identifies the large volume of text on a webpage.

2. What is Pagination in SEO? – Pagination is the practice of dividing a piece of content into different pages while at the same time allowing Google to better understand the important pages to be indexed.

3. What are rich snippets? – Rich Snippets are the combination of structured data displayed in Google search results for better relevancy to the user and more data at a glance. Rich snippets are shown after Google identifies any microformats structured tags embedded in your webpage coding, on sept 20th, 2012, Google also launched the new Rich Snippets testing tool and named it the structured data testing tool.

4. What are URL parameters? – URL parameters are the values/attributes passed in the URL of a webpage to fetch any data from the database or to alter the order/structure of data displayed on the webpage, This is an important thing to consider while doing SEO for websites which uses URL parameters, especially e-commerce sites because these many times creates the duplicacy of content, you can handle this duplicacy using the rel canonical attribute and the Google webmaster tools.

5. What is A/B testing and Multivariate Testing? – A/B testing is the testing of a webpage by creating its two different versions and redirecting some of the users to variation version from the original URL to know which version is more effective, multivariate testing is done using the software programs to dynamically insert/alter the components on a webpage and record the user interaction/behavior with all the combinations and identify the most effective combination. Google recommends using 302 temporary redirect while running the A/B testing in your website.

6. How to decrease the bounce rate of a webpage? – Using strong Call to Action within the text of the webpage (Known as contextual CTA), alongside with the content, improving design of the page, adding links to the related content, increase the speed of webpage loading, designing easy and user friendly navigation and overall creating a responsive design.

 

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