26/06/2013 10:03

Google's Matt Cutts: Multi-Week Update Rolling Out

Jun 25, 2013 • 9:15 am

For the past week or so, I've been seeing a lot of chatter around a Google updating happening. The thing is, it is hard to tell what isgoogle update logogoing on right now.

The WebmasterWorld thread has a lot of chatter that symbolizes an update but that chatter has been pretty steady for the past couple weeks or so. In addition, the monitoring tools, such as MozCast shows higher signs of volatility than normal. Here are the temperatures 73° on June 24, 86° on June 23, 77° on June 22, 71° on June 21 and 72° on June 20. So pretty hot days this week and the week before.

The kicker is on Friday, Matt Cutts tweeted that there is an update being pushed out over multiple weeks. Matt said:

Multi-week rollout going on now, from next week all all the way to the week after July 4th.

I think this is in response to spam algorithm and not the softer Panda algorithm - although, they both might be updating now, as well as other things might be going on at the same time.






Goutam Kumar

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